Marketing photographs is tough, at least it is for me. No one said it would be easy. Getting that train moving is not just about knowing what to push, or how hard but also with the proper amount of finesse (pinky up).

A great photographer in Paris, France had a video the other day that talked about the techniques to break into the photography market. Serge Ramelli is the photographer that taught me about the LR “Special Sauce” technique that is used in most of my images. It’s very common these days (I think) and makes photos really POP.

Here is the video where he suggests his marketing tips: